MDMS vs Auto-IT EQUIP
Auto-IT is one of the largest dealer management software companies in Australasia, with more than 40 years in market. Its EQUIP product is the incumbent DMS at many large multi-franchise agriculture, truck and construction equipment dealer groups, and deep OEM/factory integration is its stated strength — John Deere's dealer-systems subsidiary JDIS selected EQUIP as its recommended dealer software. Auto-IT was acquired by Constellation Software's Perseus Group in 2024.
Why dealers consider switching from Auto-IT EQUIP to MDMS:
- EQUIP runs on the Windows Server platform — Auto-IT's own wording — rather than as a cloud-native system. MDMS runs entirely in the browser on any device, with nothing to install, host or patch.
- Auto-IT does not publish pricing and does not offer a self-serve trial: evaluation and rollout are sales-led, with training and implementation delivered by their team. MDMS publishes per-module pricing and offers a self-serve 14-day free trial.
- EQUIP is built for large multi-franchise dealer groups. Independent and multi-brand dealers get the full dealership lifecycle in MDMS — CPQ, build orders, service, parts, rental, warranty and finance — without an enterprise implementation project.
- The honest trade-off: Auto-IT's OEM factory integration depth is real, and MDMS does not offer factory EDI integrations. Dealer groups whose OEMs require or fund a factory-integrated DMS should shortlist EQUIP; in MDMS, OEM data arrives via bulk price-file import and warranty recovery runs through MDMS's own workflow.